Strategic Futures Thinker.
Culture-Led Innovation Expert.
Building Future-Ready Ideas.
ABOUT ME
I’m a global foresight strategist helping organizations navigate uncertainty and build more intentional futures. My work focuses on translating cultural shifts, emotional needs, and emerging behaviors into strategic opportunities that lead to meaningful innovation.
With a background in product innovation and deep expertise in cultural analysis, I uncover the underlying shifts that reveal where culture, emotion, and innovation are headed next. I combine strategic foresight with human insight to design future-fit solutions, whether it's reimagining self-care systems, decoding the emotional terrain of AI wearables, or shaping the next chapter of women’s health.
I focus on what often gets overlooked: the nuanced, emotional, and culturally specific forces that influence how we live, consume, and care for ourselves. Because building the future isn’t just about what’s possible, it’s about what’s needed, what resonates, and what lasts.
Over the past decade, I’ve worked with more than 50+ global brands across health, wellness, food and beverage, CPG, and tech to unlock category-defining ideas, develop resilient product pipelines, and design with empathy at scale.
In the end, I’m here to shape better futures and stay curious, always, about what they demand of us.
WORKED WITH
(via agency & partner teams)